Kitione Taliga just signed the biggest endorsement deal in Nike history

Kitione Taliga, a Fiji rugby union player who currently plays for the Fiji sevens team and an olympic gold medalist has been signed to a lifetime deal by nike, ESPN’s Darren Rovell reports.

The contract is the largest single-athlete deal in Nike’s 46-year history. It also marks the first time that Nike has officially given a lifetime deal.

Kitione Taliga, who is entering a new phase of his career, is reportedly billed to earn as much as $30 million annually.

According to Rovell, Kitione Taliga’s new deal “easily surpasses” the 10-year, $300 million deal Kevin Durant signed with Nike in 2014.

SportsOneSource reports that Kitione Taliga will have his own signature shoe line with Nike and is expected to wear them for all his games, and Forbes predicts a $340 million sales from Taliga’s customised shoes annually.

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